Their music - their voice - helps enrich and promote him, even though they don’t want to. Their music is streaming on the platform that has made him its most high-profile, most public face.
Their participation helps bring in the audiences and advertisers that in turn help pay his massive licensing fee. But this elides the fact that musicians are already engaging with Rogan, whether they want to or not. Spotify’s CEO, and other Rogan apologists like comedian Jon Stewart, have insisted that defending the podcaster is a matter of free speech. But all he’s doing is giving (some) artists some fraction of the money they say he's bilked them out of via unfair licensing deals. Ek is presenting himself as a responsible, socially conscious business leader. The problem is that existing creators have complained for years that Spotify underpays them, exploiting their labor as Ek and Rogan receive big payouts. More money for marginalized creators sounds like a good idea. Finally, Ek rolled out (with few details) the plan to invest $100 million in content from marginalized creators.
The platform has also ( underwhelmingly) promised to add content warnings to vaccine disinformation.
“Canceling voices is a slippery slope,” he insisted - though it seems like spreading vaccine disinformation is also a slippery slope, as we confront America’s 900,000 Covid deaths. He, too, apologized for the racist language, but he said he would not end the deal with Rogan. This is the context for Ek’s recent statement. He is dispensing bad medical advice nobody asked for.
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